LPJ is run by a group of comedians who use social media to educate voters on what politicians, bills and campaigns are advocating for to help voters make informed decisions. Even with consistently funny content, their brand did not meet their message, nor did it appeal to their audience. This re-brand works to represent their supporters, while better matching their tone of voice, through their social media, merchandise, advertising, as well has through a custom font. Using Gotham throughout, the yellow highlights which letters will be adjusted for headlines, such a unique organization needed a unique font.

Lady Parts Justice really stands behind their message. So using the new branding to reaffirm their continued intentions of gathering together for a common goal is vital.

Advertisements would intrude into the real world. Almost unheard of for political movements and digital creators; but Lady Parts Justice hasn’t been quietly bidding their time before, and they’re not going to start now.

Implementing the campaign through high traffic areas such as airports, bus stops and shopping centers, Lady Parts Justice will grab new followers as well as spark conversation amongst their existing following.

The brand book for such a bold redesign needs to successfully convey the tone. Any break in voice would create doubt in the client and target audience. So I used large text, bold graphics and specially selected quotes to give the target look and elicit the desired feelings.

APS is determined to foster conversations amongst all political parties in a fair, and unbiased setting, supported by fact based research and experts in every field. The unique challenge presented was creating eye catching graphics that don’t favor one party while creating a sense of balance in the use of their colors, red and blue. The mini series focused on mental health was an opportunity to separate from strict red and blue visuals and display bold graphics with organic elements to differentiate from political discussion.

All the graphics created for their event maintained their special shades of blue and red with the consistent background texture. Except in their large mental health series a new texture and contrasting color system were implemented to differentiate from the political themes but still give the same dynamic feel.

APS Annual Report was an opportunity to display the variety and depth of events they put on. This section required dates, a discription and a highlight on location. The small right icon displays special partnerships and topics focused on at the event.

As a politcal organization, their design required bold eyecatching graphics using the contrasting blue and red without making one feel more prominent than the other.

The Addy’s Family Reunion was the theme for the 2021 Ad Wars, an advertising trivia night, and largest fundraiser, hosted for the Ad Club of Kansas City. Since the event was to be held on Halloween weekend for the first time, the theme had to match.

The goal was to create a space that felt like the participants were attending a dinner party at the Addam’s family mansion. As Creative Director for the event,

• I started with custom branding that pushed the limits of the clubs branding, but stayed within allowances

• Designed a custom take home gift with our sponsors 3DHQ, that was functional and stayed within budget

• Produced all graphic elements, both printed and digital

• Worked with florists and lighting designers, decorator to create a cohesive space

• As well as sourced all other decor to make the space wow

As our first in-person event in over a year, we exceeded expectations and surpassed out fundraising goals.

Through several campaigns for Beauty Brands retailers I completed multiple trifold brochures, multi-page booklets, static and motion social media posts, email and website graphics, as well printed in-store signage. These campaigns held the unique challenge of having a set amount of space, to show multiple competing brands without one overshadowing the other-unless that was the requirement. Using bright and fun branding, decorative elements, and fonts that changed each campaign kept the visuals fresh and interesting but always needed to go back to the base brand design.

Brick By Brick is a coffee table book with an insiders look at Kansas City’s many murals, and how they incorporate typography.

Starting with ghost signs, the last remnants from an era when they were the standard for business signage and advertisements, to modern day murals used for city pride in the Royals Baseball team to the resurgence of modern murals for the city’s trendy sports.

I did both the photo and copy for this book including the artist for each mural and where they are located, as well as an interview with the Royals marketing manager on their mural campaign and commissioning 7 new murals.

Ad 2 KC is the under 32 branch of KC’s well known adclub. As a creative lead this past year I have created all graphics for Ad Hops events held in conjusction with various agencies and non profits.

Titles, dates, and both logos are included on each graphic to give the information needed. Event imagery and/or photographs help convey the tone and subject before the audience even reads the copy about the event.

A look at every day graphic design, this re-brand was a taste into what most professional projects will consist of. Outside of design school, most of our projects aren’t cool coffee shops or breweries, this “boring branding” project is a look at making something that isn’t given much visual thought, a refreshed look. Based on how colorful all my projects were in the past I chose to challenge myself with a black and white project.

Named after the SNL skit, this rebrand was a celebration for 15 years as a freelance writer. Keeping the ‘cow’ elements yet toning them down from cow spots were vital in maintaining brand recognition and feel.

Originally John Deegan and Associates, Visioneers took a market shift this year and required a full rebrand. Visioneers aims to help family business owners create a retirement plan so they can ensure the business can function and change hands smoothly. This rebrand also included a website.